Cerus Fitness and PepsiCo Partnership Multiyear Announced
Frederick, CO June 28, 2022 – Cerus Fitness and PepsiCo announce today a multi year partnership. The collaboration originated from sharing the same values in sports hydration and fueling, and will help both parties to obtain the best for athletes. Both companies share the same vision of promoting honesty, openness, fairness and integrity within health and fitness.
- PepsiCo is an industry leader in sports hydration, recovery and fueling with world leading brands like Gatorade, Rockstar, Muscle Milk and much more in their portfolio. With so many industry leading sports and performance brands under one roof Cerus has the opportunity to offer our community different products to help obtain their fitness goals.
- Cerus Fitness is now a distributor of PepsiCo products within its facilities and at each event. This partnership gives our community the convenience of staying hydrated and boosting their energy with some of the world’s best brands.
About PepsiCo
PepsiCo is an American food and beverage company that is one of the largest in the world, with products available in more than 200 countries. In 1965 the Pepsi-Cola Company merged with Frito-Lay, and has continued to expand ever since. Looking to add more products that were considered healthier, PepsiCo decided to acquired the Tropicana and Dole juice brands from the Seagram Company in 1998, and in 2001 it merged with the Quaker Oats company to form a new division, Quaker Foods and Beverages. With the merger, PepsiCo’s popular brands included Pepsi cola, Frito-Lay snack products, Lipton Tea, Tropicana juices, Gatorade sports drinks, Quaker Oats cereals, and Rold Gold pretzels and much more. Pepsi has now acquired over 23 different brands that generate revenue of $1 billion for the company.
About Cerus Fitness
The Cerus Fitness project was launched in 2017, founded on the idea for fitness to translate into lasting results it had to be a part of an everyday lifestyle. For a healthy and fit lifestyle to be sustainable, fitness needs to be more than workouts, it needs to bring together community and be accessible to all people. In October of 2017, in Loveland, CO CerusLuv became the first obstacle course race created by Cerus, followed by the first CerusRuk race in Northern Colorado in May of 2018. In November 2020 Cerus opened its first gym in Frederick, CO that has brought versatile fitness events to the community. Since the first obstacle race, Cerus has had the opportunity to expand its community and influence on thousands of people through world class obstacle races, community events and fitness products.
I am excited to partner with PepsiCo and bring world leading products such as Gatorade and Muscle Milk to our community. This multi-year partnership has promising growth within the next few years and I can’t wait to see what we can achieve together with PepsiCo.
– Chris Johnson CEO of Cerus Fitness
With this partnership we are aligning our core values and combining them with Cerus Fitness who share similar core values to support athletes and help them obtain their fitness goals with high quality products. We are also excited to be part of the Cerus Fitness community.
-PepsiCo